The author, Barbara Wallraff 1983 leads the magazine The Atlantic Monthly Popular Searches dedicated neologisms, new words in the English language, that is the logic of formation of new words and changing the meaning of the old to describe previously existing objects and concepts.

From these articles, there was a book about which we are talking. Indeed, if you think about it, you can see that the world around us has a set of objects and concepts for an adequate description of which we have no words.

Such "holes in the lexicon" does not fill, even with the help of the best dictionaries. But inevitably the process of filling these gaps is not arbitrary, because the words of the language of the future are determined by the logic of language as a system. Read this popular book, and you will get not only a lot of little useful information, but also to enjoy a wonderful sense of humor of the famous author.