The Routledge Companion To Creativity by Tudor Rickards - Mark A Runco and Susan Moger

Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts.

The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions.

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