LONGMAN Business Across Cultures - Effective Communication Strategies

Learner-centered and self-exploratory in its approach, this task-based oral skills text examines cross-cultural business practices and values. Its highly successful business case approach and methodology ask students to use critical thinking and problem-solving skills to explain their own cultural values.

Each of its units includes language-expansion exercises. Cases (some authentic) present business situations where cross-cultural conflict interferes with the business at hand. Students then explore ways to repair these communication breakdowns.

Each case analysis includes:

-- Exercises in comprehension and problem solving, discussion/critical thinking, and written reflection

-- Worldwide business practices

-- Key business vocabulary and language exercises that introduce idioms and expressions related to the topic

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