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Say It With Charts The Executives Guide to Visual Communication
A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact.
In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:
* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites
Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience's attention as you communicate exactly what you want, with no confusion.
The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.
Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:
Commandments for designing successful onscreen visuals
Techniques for conveying your messages using visuals and visual metaphors
How to decide when to use a chartand know when a chart could work against you
Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved
Time- and money-saving methods to make one presentation template serve multiple audiences
Hands-on practice projects and exercises to help you grasp each important concept
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