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Taboo in Advertising (Pragmatics and Beyond New Series)
Much of the popular attention to advertising is focused on a few ads that challenge taboos, for instance on the treatment of sex, bodily functions, or death.
Pragmatic Markers in Oral Narrative The Case of English and Catalan (Pragmatics and Beyond New Series)
This study deals with the use of pragmatic markers in English and Catalan oral narrative (Labov and Waletzky 1967), a monologued text-genre that presents a regular structural pattern.
Persuasion Across Genres A Linguistic Approach (Pragmatics and Beyond New Series)
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world.
Lexical Pragmatics and Theory of Mind The Acquisition of Connectives (Pragmatics and Beyond New Series)
The concept of theory of mind (ToM), a hot topic in cognitive psychology for the past twenty-five years, has gained increasing importance in the fields of linguistics and pragmatics.
Intercultural Conversation (Pragmatics and Beyond New Series)
This innovative study of naturally-occurring English conversations between Hong Kong Chinese and their native English friends and colleagues makes a worthwhile contribution to the research literature on intercultural conversation.
Impoliteness in Interaction (Pragmatics and Beyond New Series)
This study concerns the nature of impoliteness in face-to-face spoken interaction. For more than three decades many pragmatic and sociolinguistic studies of interaction have considered politeness to be one central explanatory concept governing and underpinning face-to-face interaction.
Humane Readings Essays (Pragmatics and Beyond New Series)
Since the 1980s, Roger D. Sell’s literary criticism has striven to take account of the (often conflicting) approaches available without compromising the human importance of the literary work: either in terms of its creation or its reception.
Culture in Communication Analyses of Intercultural Situations (Pragmatics and Beyond New Series)
This volume is dedicated to questions arising in linguistic, sociological and anthropological analyses of intercultural encounters, a subject that is becoming increasingly relevant in the light of recent interest in multicultural societies.
Constraints in Discourse (Pragmatics and Beyond New Series)
It is a commonplace to say that the meaning of text is more than the conjunction of the meaning of its constituents. But, what are the rules governing its interpretation, and what are the constraints that define well-formed discourse?
Confronting Metaphor in Use An applied linguistic approach (Pragmatics and Beyond New Series)
It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought.
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